Administração estratégica na gestão pública - uma necessidade - para o atendimento integral ao idoso do século XXI: estudo de caso - Centro de Referência do Idoso José Ermírio de Moraes CRI Zona Leste

Abstract

This study aims to contribute to the reflection on strategic management in public organizations and its possible implementation by government agencies, taking as a model of application the Reference Center for the Elderly "Antonio Ermirio de Moraes , in São Paulo City s east area, an institution associated with the São Paulo State Department of Health. To address the topic of this study, Strategic Management in Public Management a necessity for comprehensive care of elderly persons in the 21st century, we wrote this essay in three chapters as follows: In Chapter I, we provide the conceptual foundation originated from Business Administration to introduce Strategic Planning in Management as part of administrative management activities at all levels of the organization and the sphere of government to which it belongs. In Chapter II, we describe the activities undertaken by the chosen institution the Reference Center for the Elderly "Antonio Ermírio de Moraes via a case study to provide a historical evidence of its existence from its inception in 1999 until its extinction in 2009. In Chapter III, we present an analysis of strategic thinking turned into planning and its praxis, commenting on the problems encountered by policy makers to create a culture for permanent strategic management and achieve their goals. The importance of this study goes beyond the bounds of law, government policies and the conceptual foundation of strategic thinking in public administration and its awareness as it tells the story of an idea and its transformation into reality, which led to the creation of the first Reference Center for the Elderly in Brazil, which might otherwise be forever cast into oblivion