Direção de arte: a concepção de uma narrativa visual para um álbum de música

Abstract

Art direction is present in different media and when well-founded and structured, helps in the development of projects, enhancing them in the visual field and deepening the initial content. In music, the artistic direction acts as an expander of the initial stories told through sound waves and takes them beyond the musical sphere, materializing them into products for the consumption of an audience. Given the lack of content that delves into the connection between art direction and music, we sought to evaluate the ways in which these sectors impact each other and how they shape themselves between niches and historical moments through the artist's relationship with its audience and work. In this way, this work proposes the research and study of ways to use art direction as a tool for creating narratives in a music album, through graphic and audiovisual projects. Above all, our analysis will result in the production of a musical collection with a cover, booklet and a short film